This marks the first milestone of implementing a state of the art Next Best Offer (NBO) framework which utilizes Data Mining techniques to understand customers’ needs and behaviors and decides the best offer on the fly through its real-time decision management system.
This addresses the needs of the customers in a real time, precise and personalized manner. Once customers have logged in on the website, they shall be able to see personalized offer recommendations on their dashboard! This marks an important step towards the best website designers in nigeria.
Since contextual marketing has been first launched on the digital channels, it will certainly enhance our customers’ digital life style. Considering that every customer is unique, we now have the capability to pitch offers based on context established by customer at the time of the purchase along with their historical spend pattern and usage. Keeping in view that this is the first release, we plan to further enhance the analytics and enrich the context in subsequent releases in future
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